Green Entrepreneurship and Tourism Investment

Green Entrepreneurship and Tourism Investment

Green Entrepreneurship: Factor For Sustainable Tourism Development And Job Creation In Algeria

Like other countries around the world, experts, scientists and citizens alike believe that the problem of preserving the environment and ecology largely depends on the survival of mankind. Currently, most businesses of any size that operate in the traditional environmental realm are focusing their attention in particular on "the how and why of becoming greener." Much research and study has gone into finding appropriate ways to encourage companies to be more sustainable and responsible towards the environment and to put a green strategy into their overall strategy.

Over the last decade, more advanced studies have highlighted the active role of very small and medium-sized enterprises - TPME for the transformation towards a "green economy", their importance of introducing sustainable development into the strategic development of the company. business and the growing importance of consumer demand and green practices in certain industries. All of this suggests that the so-called green perspective often offers the opportunity for the creation and growth of viable businesses. It is surprising that the role of an essential factor in these processes has been neglected until very recently that of the entrepreneur.

The classic entrepreneur works to contribute to change and to introduce new opportunities for himself, but also for the community to which he belongs. Therefore, green entrepreneurs have a very important role for sustainable development, economic growth and revitalization of local communities in underdeveloped regions. Green entrepreneurship is thus seen as an engine of economic development because it generates the creation of businesses, new jobs, encourages green innovative thinking. Our intervention presents how an innovative approach in a “non-traditional” green sector, such as tourism, leads to the transformation of this sector and encourages entrepreneurs and in particular young people to invest in green business which will generate green and sustainable jobs.

What is green tourism?

 By definition, tourism is an industry that aims not only to bring well-being and recreation to citizens, but its mission also encompasses the preservation of natural wealth.

The development of “green tourism” in the world has been encouraged in recent years by the change in tourism demand - Currently, tourists are looking for so-called “green” products, sustainable and above all without harmful influence on nature and meet the need for preserve biodiversity. Tourism is an important activity for the economy of a country and growing rapidly in recent years, with a social, cultural and environmental impact and which fully contributes to development and economic and social integration. Its role is important for development, especially for so-called “rural and mountainous” areas, coastal regions, islands, peripheral and outermost regions. The role of tourism for economic growth in Algeria is of very great importance in the future, more than half of the country has a great potential of resources for the development of tourism, of which the most untapped potential is aimed at green tourism .

The development of green tourism in all its forms of sustainable tourism is essential to achieve the objectives of the national strategy for the sustainable development of tourism in Algeria by 2030. Green tourism contributes to the exploitation of underutilized resources in de new regions of the country and at the same time to develop the responsibility of local communities for the conservation of natural and cultural heritage while exercising local control over the development of tourism in local communities in order to create new investment opportunities to generate additional resources and the well-being of the local population, moreover, green tourism has the potential to create new green jobs.

Many international initiatives to promote environmental sustainability and green jobs are currently being developed. The implementation of new coherent policies for the creation of quality jobs in a greener economy are being put in place. Sustainable tourism is not a "product", it is an approach to all forms of tourism, from five stars to islands, tour operators and others. Many international tourists are willing to pay more to favor businesses that work for the benefit of community conservation and local biodiversity.

In addition, green tourism has the potential to create new green jobs. Travel and tourism require significant human resources and directly and indirectly employ 8% of the global workforce. It is estimated that one basic tourism job creates about 1.5 additional (or indirect) jobs in the tourism-related economy. The “greening” of tourism, which aims to improve the efficiency of energy systems, water resources and waste management, should strengthen the employment potential of this sector with an increase in local hiring and sourcing and significant opportunities in tourism oriented towards local culture and natural environment. On the other hand, the need to create green forms of tourism is determined by the change in tourism demand and the strong orientation towards green ecotourism.

The tourist who wants to practice "green tourism" has a more developed awareness of the sustainable and respectful use of the environment in which there is a harmony between the natural landscape and urbanization, which we have the possibility of. to take full advantage of. This tourist profile wishes to establish new contacts with the local population. They want to be well received and accepted, want to integrate into new environments, get to know the culture of these regions, etc…. To offer the tourism services that are sought after and to respond to the need to preserve biodiversity, by exerting low harmful effects on the environment, the private sector and in particular very small medium-sized enterprises, must be mobilized to support green tourism in Algeria.

The support systems for business creation put in place by the public authorities, ANADE, CNAC, ANGEM, Startups, are an opportunity to be seized for our young people who would like to create their own green business in this very promising sector of activity. .

Green Entrepreneurship In Favor Of Environmental Sustainability, The Green Economy And Green Growth

Green Entrepreneurship and Tourism Development
The “greening” of the tourism sector should be at the forefront of national policy for sustainable development. This can be achieved by adopting so-called innovative solutions that create wealth and especially sustainable green jobs to save our country's resources.

The tourism sector involves a wide range of actors. The awareness of green tourism exists mainly in a selection of large companies. Small businesses are mostly outside this realm, and the diverse supplier groups cannot be linked at all. The majority of tourism businesses are SMEs with the potential to generate higher income and the ability to create strategies.

The most limiting factor to their “greening”, however, is the lack of access to capital. Government public spending on protected areas, cultural assets, water conservation, waste management, sanitation, public transport and infrastructure for renewable energy can reduce the cost of green investments in the environment. private sector through green tourism. The government can also use tax breaks and subsidies to encourage private investment in green tourism. Grants may be paid for projects that contribute to waste reduction, promote energy efficiency and improve the efficiency of water use, conservation of biodiversity and strengthening of links with local businesses and community organizations.

The encouragement of "green jobs" in Algeria must be done by subsidizing the employment of young unemployed people in green jobs, the recovery will be differentiated in order to promote "green jobs" of quality. Effective support will be provided through the implementation of measures aimed at contributing to certain charges on employers and supporting vulnerable groups in the labor market, in particular for social assistance for the unemployed. Creating incentives for employers in the green economy will encourage the creation of new jobs

There is no single definition of "green jobs". Green jobs include all jobs that depend on or are created in the environment.

Employees in sectors such as tourism will also need to understand the principles of environmental protection and energy conservation, from a macroeconomic point of view the term “green jobs” is less important, but how to characterize them. as "green" can help to better understand the main characteristic of the transformation process and the challenges that arise from it.

The so-called traditional “green” industries include, for example: recycling, waste management, water treatment management, management of natural parks, on the other hand “newer” green industries include transport, construction, adapted to changes in new environmental legislation in terms of fuel used, emissions and building regulations.